"Why should I do business with you, and not one of your competitors?"
When I first meet with a potential client, for the very first time, that's one of the first things I ask them.
IMO, there's no better, no more important, question in marketing than this one.
Within minutes, we're talking about their USP (Unique Selling Proposition), positioning statements, meeting customers' needs, how competitors meet their needs and who's winning that war.
Wanna evaluate the heart and core of your company's marketing, and how it compares with your competitors? Check out this article.
Then, when you're ready to see if your USP etc is as effective as it could be, let's talk.