Is your nonprofit unknowingly breaking copyright law?

Images are an essential part of websites, blogs, social media and in some cases, videos. Studies have shown that social media posts have greater engagement with an image than without. And very few people rate websites lacking images as aesthetically pleasing. So, where do you go for images? If you’re a small business owner, you…

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Is your business unknowingly breaking copyright law?

Images are an essential part of websites, blogs, social media and in some cases, videos. Studies have shown that social media posts have greater engagement with an image than without. And very few people rate websites lacking images as aesthetically pleasing. So, where do you go for images? If you’re a small business owner, you…

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Who should produce your video? A Cost Comparison

How many people does it take to produce a video? This is a great question. The costs and quality of your video will vary depending on the number of professionals needed to complete your project. Some people will tell you length is the largest determining factor when it comes to the cost of a video…

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Should you hire a marketing director or outsource your marketing operations?

Chief Executive Officers and Chief Operating Officers often wrestle with whether to hire in-house marketing staff or to outsource their marketing needs? Today, I want to tackle five common myths about outsourcing. I hear these objections often, and I want to lay them to rest, one by one. 1. Outsourcing is more expensive. There‚Äôs no…

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Marketing's Fake News: Fake Review Websites

If there’s one thing in marketing that frustrates me, it’s fake review sites. Let’s say you want to buy a consumer product, or use some kind of service. In today’s world, these businesses can create a separate website (from their own homepage), disguise it as an objective, unbiased review site, and point people to their…

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