services

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  • Extensive Competitive Analysis: We report the strengths, weaknesses, opportunities and threats in your locale’s industry.
  • Scientifically-based Branding: Based on our findings, we develop a plan to ensure market dominance.
  • Local Search Superiority: We focus on your business’s first impression — Google My Business — your website and other proven methods to direct traffic to you.
  • Social Media Dominance: We develop social media accounts which entice hundreds or even thousands to check out your products/services.
  • Constant Refinement: We monitor and implement cutting-edge marketing solutions to ensure continuous marketing results.

SBM stimulates small business growth by reaching the hearts and minds of client audiences, making us an essential resource for businesses and organizations with vital messages.

 

Our unique strength is our writing combined with visual and even audio media which first evokes feeling, then thought, then action. These powerful strategic emotional messages are proven to stimulate responses in target audiences.

 

SBM not only creates effective messages, but we also get them out effectively, too. Our experience working in the radio, TV and newspaper industries enables us to do more for our clients than most other digital marketing agencies.

 

We are a marketing and advertising agency engaged in communications for quality life. Our people are driven by the belief that marketing can – and should – be a powerful, positive influence on the values and lives of people.

Outbound Marketing

(aka Traditional Advertising)

Description
You go to the customer.

Audience
A wide range of customers who may or may not be interested in the same or similar products.

Method
Marketer pushes message via a “loud”, one-sided conversation, hoping that their message will eventually reach potential customers.

Examples

KSL Classifieds (on your website)

Craigslist ads (on your website)

Facebook/Instagram Ads

Google Ads

Print Ads

Radio Ads

TV Ads

Billboards

Newsletters

Press Releases

Brochures

Direct Mail

Trade Shows

Inbound Marketing

(aka Digital Advertising)

Description
The customer comes to you.

Audience
Usually has already expressed an interest in the same or similar products.

Method
Marketer pulls/attracts audience with useful information, then converts them into lasting customers.

Examples

Websites

Blogs

Search Engine Optimization

Analytics

Social Media Engagement

Targeted Pay-Per-Click Ads

Marketing Automation

Email Marketing

Videos

White Papers

Podcasts

Events/Seminars/Workshops

Reputation Management

(for an individual or business)

Description
You close the distance between you and the customer.

Audience
Those who may be swayed by either positive or negative statements about you or your business.

Method
Employ a combination of both inbound and outbound marketing — and more — to establish or improve your reputation.

Examples

Google My Business

Google Reviews

Facebook Reviews

Mission / Vision / Values / Goals

Competitive / Customer / Market Analysis

SWOT Analysis

Marketing Plan Development

Marketing Metrics Development

Strategic Partnerships & Alliances

Graphics/Logos

Focus Groups/Surveys

Customer Feedback Systems

Promotional/Loyalty Programs