Our Services

With Small Business Marketing, you get a breadth and depth of marketing services you likely can't find in a potential marketing director, and at a cost you won't get from your typical marketing company. Here's a summary of what we do:

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Outbound Marketing

(aka Traditional Advertising)

Description
You go to the customer.

Audience
A wide range of customers who may or may not be interested in the same or similar products.

Method
Marketer pushes message via a "loud", one-sided conversation, hoping that their message will eventually reach potential customers.

Examples
Print Advertising
Radio Advertising
TV Advertising
Billboard Advertising
Banner Advertising
Newsletters
Press Releases
Brochures
Direct Mail
Trade Shows

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Inbound Marketing

(aka Digital or Modern Marketing)

Description
The customer comes to you.

Audience
Usually has already expressed an interest in the same or similar products.

Method
Marketer pulls/attracts audience with useful information, then converts them into lasting customers.

Examples
Websites
Blogs
Search Engine Optimization
Analytics
Social Media Engagement
Targeted Pay-Per-Click Ads
Marketing Automation
Opt-In E-Mail Marketing
Videos
White Papers
Podcasts
Events/Seminars/Workshops

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Reputation Management

(for an individual or business)

Description
You close the distance between you and the customer.

Audience
Those who may be swayed by either positive or negative statements about you or your business.

Method
Employ a combination of both inbound and outbound marketing -- and more -- to establish or improve your reputation.

Examples
Mission / Vision / Values / Goals
Competitive / Customer / Market Analysis
SWOT Analysis
Marketing Plan Development
Marketing Metrics Development
Strategic Partnerships & Alliances
Graphics/Logos
Focus Groups/Surveys
Customer Feedback Systems
Promotional/Loyalty Programs

You can succeed in the business world without dishonesty, greed, or unethical practices! Small Business Marketing is committed to do business ethically and enthusiastically shares the message that ethical business is more effective and more profitable. Here's a link with more details.

Headquartered in Meridian, Idaho, we serve clients in Boise, Eagle, Nampa and Caldwell, Idaho, several U.S. states and in Canada.

© 2019 Small Business Marketing
eric@besmallbusiness.com
208-999-7510