When you work with Small Business Marketing, you’re not working with a vendor, but a partner…who’s just as committed to your success as you are.
Want proof? Compare these options (just horizontally scroll the table to see the complete comparison) then check out our results!
|COST||Your hourly rate x 10-15 hours/week x 4 weeks/month||Average experience: approx $5,034/mo||Approx. $3,000/mo – $5,000/mo||Between $500/mo – $1,500/mo|
|OVERHEAD COSTS (Benefits, 401(k), office, withholding, secretarial, unemployment)||Yes||Yes||Yes||No|
|AVAILABILITY||Whenever (at the expense of other priorities)||Mon-Fri, 8am-5pm||Mon-Fri, 8am-5pm||Mon-Sat, 9am-9pm|
|RESPONSIVENESS (How quickly will they call you back)?||N/A||Within a day or two||Within 2-3 days||Within hours|
|EXPERIENCE||(Compared with what’s needed), usually minimal||Usually +/- 2 years||Varies, but usually 5-10 years||20-25 years|
|TAKES TIME TO GET TO KNOW YOUR INDUSTRY AND BUSINESS||N/A||Yes||Usually no||Yes|
“Most small to mid-sized businesses are not able to appeal to the higher-level talent, which results in a more entry-level marketer. However, agencies employ marketers who have devoted their careers to advancing their knowledge in the area of Digital Marketing as well as continually researching trends and changes. Bottom-line, agencies offer higher-level, more experienced talent at a fraction of the price of a full-time marketer.”
“Let’s face it, you are busy. You have a business to run, staff to manage, sales to make, you don’t have time to worry about the marketing strategy or the minutia of the daily management. Outsourcing takes the marketing department out of the building and out of the way. Allowing you to focus on your responsibilities.”
“With freelancers on your team, you’ll be presented with a wide range of great options that your startup can explore immediately. This is because most freelancers are skilled in many areas. For example, you can get a freelance writer, who’s also good in graphic designing.”
“When you outsource your marketing, you do give up a measure of control. Instead of relying on your own instincts, you are putting your marketing program into outside hands. And that can be scary.But if you hire the right partner — one that’s willing to collaborate with you, studiously test assumptions and make course adjustments along the way — you’ll find that for the first time your firm has the tools to deliver an intelligent go-to-market program. Marketing will become less a guessing game and more a series of scientific experiments to discover what techniques and messages resonate best with your audience.At times, success will arrive in explosive bursts. At other times, progress will be small and incremental. But you will be able to measure your headway, have a decent idea of where it came from and feel confident that you can replicate your success. That’s control.”